This design was not intended to be on a football shirt. In spring 2018, I was approached by the O Genesis record label and the famed Manchester band The Charlatans. They wanted me to create a map of their beloved Northwich, one that depicted the town’s landmarks, but also the venues that were hosting taking part in North by Northwich music festival that coming May.
Fast-forward to spring 2020, and based on the success of this original piece I was approached by Northwich Victoria football club about the design being printed onto their football shirts.
The project took a few months in total and involved many tweaks and changes, but the final product was better than any of us expected. Others seemed to agree with us, too.
For a while it was displayed in the window of Manchester’s Classic Football Shirts store and was voted in the top 10 coolest football shirts of 2020 by the influential fan site Footy.com.