I first met with the team behind Salford Rum in early 2018. They had noticed a gap in the market for bespoke rum and wanted to create something really tasty and cool.
Hailing from Salford the two founders spoke of how important it was to pay homage to the history of the Salford Docks into the design, the famous thoroughfare where spices used to make their rum would have landed in the early 1900’s.
To create the design I used vintage maps and pictures of the Salford area from that period. In these images I could almost smell the smog of industrial Manchester, something I wanted to recreate on a rum bottle.
Since the release of their first spiced rum in Summer 2018 both the rum and the design on the bottle has resonated with consumers – Salford Rum is now stocked in John Lewis, Harvey Nichols and many independent shops and bars. The project also kickstarted a lasting relationship between me and the Salford Rum boys that will see us collaborate again over the coming years.